Paradise comes to High Point Market, Fall 2025.
The highly-anticipated Margaritaville collaboration is here! Join us at our Showplace, 3rd floor showroom with Hooker Furnishings this October Market 25-29th, 2025 to waste away in the Margaritaville market experience yourself.
As stated in the Furniture Today press release, “This isn’t just a furniture collection — it’s a fully immersive brand experience,” said Jeremy Hoff, CEO of Hooker Furnishings. “With nearly 80% unaided brand awareness among consumers, Margaritaville resonates deeply across nearly every demographic. We’ve captured that emotional connection and translated it into a fresh merchandising opportunity.
“It’s easy to think of Margaritaville as being only coastal, but that’s truly not the case. Fans of the brand embrace a spirit of escape and joy that translates to virtually any environment — whether it’s a mountain retreat, a city loft, or somewhere in between,” said Hoff.
The Margaritaville collection will feature four unique lifestyle aesthetics with a nod toward regional adaptability, officials said, noting that the lines within the collection include:
- Island Reserve – Coastal casual styling with high-performance fabrics and artisan textures. Indoor-outdoor versatility included.
- JWB Signature – Sophisticated comfort with elevated finishes. Woods, leathers, and a nod to Jimmy Buffett’s lifestyle passions.
- Paradise Valley – Grounded, nature-inspired luxury for non-coastal markets. Rugged, relaxing, and retail-ready channeling the mountain lifestyle that Jimmy called heaven on earth.
- St. Somewhere – Playful, colorful, and expressive this collection leans into the spirited Caribbean lifestyle. A standout story that makes a statement.
To support success at retail, Hooker Furnishings is launching an immersive Margaritaville Experiential Display Program that officials said is designed to foster an emotional connection with consumers, drive engagement, and increase store traffic. The furniture collection will be merchandised alongside Margaritaville-branded products from additional sub-licenses including top-of-bed, lighting, décor, mirrors, rugs, wall art, and mattresses.
To kick off High Point Market, Margaritaville and Hooker Furnishings will co-sponsor High Point Market Authority’s Saturday night concert featuring the legendary Coral Reefer Band, founded by Jimmy Buffett and highlighting Buffett’s easygoing, Caribbean-inspired music.
Read more about the collaboration here, https://www.furnituretoday.com/manufacturers/hooker-furnishings-is-bringing-margaritaville-to-high-point/